Karma Cup: A novel way to reduce paper cup usage

Not that I'm a huge fan of Starbucks (Alterra will always reign #1), but I think it's pretty neat that they sponsored this competition to reduce waste produced from paper cups.The winner of the competition, Karma Cup, proposes to "chart each person who uses a reusable mug. The tenth person to order a drink with a reusable cup will receive his or her drink free. By turning a freebie program into a communal challenge, Karma Cup would create incentives for everyone to bring reusable mugs. (After all, the more people participate, the more free stuff is given away and the more likely you are to get something free.) That, in turn, would eliminate rather than simply redesign the nefarious disposable cup."


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